Shop! by Popai 2023

The Shop! trade fair is the new name for the MPV (Marketing Point of Sale) trade fair; a new name, a new organisation, and plenty of new features await.

The trade fair will run over three days, during which nearly 15,000 visitors are expected to attend the first edition of the rebranded Shop! It brings together all key players in the marketing and point-of-sale sector.

At the cutting edge of the latest technologies, exhibitors can rely on their audiovisual partner, a-loc, to hire equipment for their stands – such as transparent screens, touchscreen tables and fine- or ultra-fine-pitch LED walls – to showcase their stands at the Shop! by Popai trade fair.

The Shop! by Popai trade fair, formerly known as MPV (Marketing Point de Vente), will hold its first event under its new name in 2023, from 4 to 6 April at Paris Porte de Versailles, in Hall 4.

A new name, a new focus on live events and media, notably through:
- The Shop! Awards: an analysis of the most innovative offerings on the market
- Around forty conferences addressing the challenges of our turbulent times (carbon footprint, omnichannel retailing, the virtual world, etc.)

For this first edition of Shop!, A-loc audiovisuel will be putting its heart and soul, its teams and its audiovisual equipment at the service of exhibitors