The Sirha Bake and Snack trade show has established itself as the must-attend event for professionals in the bakery, pastry, and snacking industries. Held every two years at Paris Porte de Versailles, this international event brings together the entire industry to discuss innovation, expertise, and new trends in the sector.
The trade show has undergone several changes to better support the industry's transformations. Known for more than two decades as Europain, it joined the Sirha Food ecosystem in 2022 to strengthen its international dimension. The 2024 edition, organized under the name Sirha Europain, confirmed this momentum with a 27% increase in attendance.
The change to the name Sirha Bake and Snack reflects the evolution of the sector's economic models: traditional bakeries have reinvented themselves as true catering spaces where snacking, coffee, and takeaway sales represent a growing share of business. This new identity also reflects the show's international ambition and its desire to reach a global audience.
Sirha Bake and Snack brings together more than 400 exhibiting brands and welcomes tens of thousands of trade visitors from France and around the world. Equipment manufacturers, raw material suppliers, artisan bakers and pastry chefs, restaurateurs, distributors, and brand managers gather in an exhibition space covering more than 11,000 m² to discover the latest innovations on the market.
The show has become a real business platform where partnerships are formed, contracts are signed, and best practices in the sector are exchanged. It is also a place for training and inspiration, thanks to numerous live demonstrations, prestigious competitions, and conferences led by the biggest names in the profession.
A-Loc Audiovisuel supports you in ensuring the success of your stand at Sriha Bake and Snack with high-performance audiovisual equipment for hire: high-definition LED and OLED screens, LED walls and floors, video projectors, all-in-one PCs, and complete sound systems with HF microphones. Our technical team takes care of the installation and provides a high-quality service tailored to your professional events in Paris.
Edition 2024
The Sirha Europain trade fair will take place from 21 to 24 January 2024 in Hall 1 of the Parc des Expositions at the Porte de Versailles in Paris
Every two years, Europain brings together the pastry, bakery, chocolate, ice cream and confectionery sectors.
This year, there are more business opportunities thanks to the advice zone, business meetings, the retail chain networking hub and, finally, the start-up hub
Two world championships will be held: the World Bakery Cup and the European Cup, the European qualifier for the World Pastry Cup, taking place in Paris for the very first time!
To boost your visibility even further, A-loc Audiovisuel – your technical audiovisual partner – will be by your side more than ever to offer you modern equipment for hire to kit out your stand at Europain and give it that digital touch that makes all the difference. Don’t forget to place your order for LCD and LED screens, LED walls, sound systems, touchscreen solutions, cameras, tablets and more…
