The Sirha Bake and Snack trade show has established itself as the must-attend event for professionals in the bakery, pastry, and snacking industries. Held every two years at Paris Porte de Versailles, this international event brings together the entire industry to discuss innovation, expertise, and new trends in the sector.
The trade show has undergone several changes to better support the industry's transformations. Known for more than two decades as Europain, it joined the Sirha Food ecosystem in 2022 to strengthen its international dimension. The 2024 edition, organized under the name Sirha Europain, confirmed this momentum with a 27% increase in attendance.
The change to the name Sirha Bake and Snack reflects the evolution of the sector's economic models: traditional bakeries have reinvented themselves as true catering spaces where snacking, coffee, and takeaway sales represent a growing share of business. This new identity also reflects the show's international ambition and its desire to reach a global audience.
Sirha Bake and Snack brings together more than 400 exhibiting brands and welcomes tens of thousands of trade visitors from France and around the world. Equipment manufacturers, raw material suppliers, artisan bakers and pastry chefs, restaurateurs, distributors, and brand managers gather in an exhibition space covering more than 11,000 m² to discover the latest innovations on the market.
The show has become a real business platform where partnerships are formed, contracts are signed, and best practices in the sector are exchanged. It is also a place for training and inspiration, thanks to numerous live demonstrations, prestigious competitions, and conferences led by the biggest names in the profession.
A-Loc Audiovisuel supports you in ensuring the success of your stand at Sriha Bake and Snack with high-performance audiovisual equipment for hire: high-definition LED and OLED screens, LED walls and floors, video projectors, all-in-one PCs, and complete sound systems with HF microphones. Our technical team takes care of the installation and provides a high-quality service tailored to your professional events in Paris.
Edition 2026
The Sirha Bake & Snack trade show, formerly Sirha Europain, will be held from 18 to 21 January in Hall 1 of the Parc des Expositions at Porte de Versailles in Paris.
Every two years, Sirha Bake & Snack brings together the pastry, bakery, chocolate, ice cream and confectionery sectors. This year, there will be more business opportunities thanks to the advice area, business meetings, the brand network hub and, last but not least, the start-up hub. Two global competitions will be held: the World Cup of Bakery and the European Cup, European Selection for the World Cup of Pastry, for the first time in Paris!
To gain even more visibility, A-loc Audiovisuel, your audiovisual technical partner, will be by your side more than ever, offering you reliable and modern equipment for hire to equip your stand at Shira Bake & Snack and give it that digital touch that makes all the difference. Place your order today for LCD LED screens, LED walls, touch screens and tablets, cameras, complete sound systems and HF microphones.
Location
Paris Expo Porte de Versailles
1, Place de la Porte de Versailles
75015 Paris
+33 (0)1 40 68 16 16
Organiser
GL events
+33(0)1 44 31 53 15
communication@gl-events.com